D. Michael Hays

Insider Trading: Sales

Company	Symbol	Price	Amount	Relationship	Remaining Holdings	Date	Form 4
National Research Corp	NRCIA/B	$18.00	13,153	Large Shareholder, Officer, Director	5,823,147	2013-06-28	Filing
National Research Corp	NRCIA/B	$12.87	5,000,000	Large Shareholder, Officer, Director	5,836,300	2013-06-05	Filing
National Research Corp	NRCI	$14.15	5,000,000	Large Shareholder, Officer, Director	5,836,300	2013-06-04	Filing
National Research Corp	NRCI	$60.27	2,000	Large Shareholder, Officer, Director	3,611,476	2013-05-17	Filing
National Research Corp	NRCI	$59.00	624	Large Shareholder, Officer, Director	3,613,476	2013-04-29	Filing
National Research Corp	NRCI	$59.00	1,115	Large Shareholder, Officer, Director	3,614,100	2013-03-22	Filing
National Research Corp	NRCI	$50.00	20,000	Large Shareholder, Officer, Director	4,166,024	2012-05-15	Filing
National Research Corp	NRCI	$45.00	50	Large Shareholder, Officer, Director	0	2012-04-18	Filing
National Research Corp	NRCI	$41.50	236,806	Large Shareholder, Officer, Director	63,444	2012-02-09	Filing
National Research Corp	NRCI	$41.50	236,806	Large Shareholder, Officer, Director	4,122,830	2012-02-09	Filing