Filing Details

Accession Number:
0001181431-10-046419
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-09-13 17:08:38
Reporting Period:
2010-09-13
Filing Date:
2010-09-13
Accepted Time:
2010-09-13 17:08:38
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
883293 Valassis Communications Inc VCI Services-Advertising (7310) 382760940
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1222488 Jr F William Hogg Valassis Communications, Inc.
19975 Victor Parkway
Livonia MI 48152
Evp Manufacturing No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-09-13 43,750 $26.90 58,240 No 4 M Direct
Common Stock Disposition 2010-09-13 43,750 $34.00 14,490 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Employee Stock Option (Right to Buy) Disposition 2010-09-13 43,750 $0.00 43,750 $26.90
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 2008-10-01 2010-10-01 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 3,737 Indirect Valassis Employees' Retirement Savings Plan
Footnotes
  1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
  2. Represents number of securities beneficially owned as of September 13, 2010.
  3. The option, representing a right to purchase a total of 43,750 shares vested in three equal installments on October 20, 2004, February 25, 2005 and October 1, 2008.