Home > Insider Trading > Filing (0001225208-12-013151)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1319947	Dsw Inc.	DSW	Retail-Shoe Stores (5661)	310746639

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1460635	R Michael Macdonald	810 Dsw Drive Columbus OH 43219	President And Ceo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Shares	Disposition	2012-05-22	13,500	$61.56	13,768	No	4	S	Direct
Class A Common Shares	Acquisiton	2012-05-23	109,615	$10.42	123,383	No	4	M	Direct
Class A Common Shares	Acquisiton	2012-05-23	45,098	$24.59	168,481	No	4	M	Direct
Class A Common Shares	Acquisiton	2012-05-23	15,826	$35.91	184,307	No	4	M	Direct
Class A Common Shares	Disposition	2012-05-23	99,279	$61.23	85,028	No	4	F	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	F	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Shares	Stock Option - Right to Buy	Disposition	2012-05-23	15,826	$0.00	15,826	$35.91
Class A Common Shares	Stock Option - Right to Buy	Disposition	2012-05-23	45,098	$0.00	45,098	$24.59
Class A Common Shares	Stock Option - Right to Buy	Disposition	2012-05-23	109,615	$0.00	109,615	$10.42

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
63,305		2021-03-22	No	4	M	Direct
67,649		2010-03-24	No	4	M	Direct
0	2012-04-30	2019-04-30	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Shares	13,500	Indirect	By Trust

Footnotes

The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 2, 2012.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $61.52 to $61.59. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.
Option vests 20% per year beginning on the first anniversary of the date of grant.