Home > Insider Trading > Filing (0001127602-12-012648)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1164643	H Burton Snyder	100 Crystal A Drive Hershey PA 17033	Svp, General Counsel & Sec	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-03-30	8,283	$35.87	39,266	No	4	M	Direct
Common Stock	Disposition	2012-03-30	8,283	$61.57	30,983	No	4	S	Direct
Common Stock	Acquisiton	2012-03-30	3,851	$34.89	34,834	No	4	M	Direct
Common Stock	Disposition	2012-03-30	3,851	$61.55	30,983	No	4	S	Direct
Common Stock	Acquisiton	2012-03-30	1,683	$39.26	32,666	No	4	M	Direct
Common Stock	Disposition	2012-03-30	1,683	$61.55	30,983	No	4	S	Direct
Common Stock	Acquisiton	2012-04-02	9,372	$35.87	40,355	No	4	M	Direct
Common Stock	Disposition	2012-04-02	9,372	$61.55	30,983	No	4	S	Direct
Common Stock	Acquisiton	2012-04-02	46,639	$34.89	77,622	No	4	M	Direct
Common Stock	Disposition	2012-04-02	46,639	$61.55	30,983	No	4	S	Direct
Common Stock	Acquisiton	2012-04-02	22,807	$39.26	53,790	No	4	M	Direct
Common Stock	Disposition	2012-04-02	22,807	$61.55	30,983	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2012-03-30	8,283	$0.00	8,283	$35.87
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2012-03-30	3,851	$0.00	3,851	$34.89
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2012-03-30	1,683	$0.00	1,683	$39.26
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2012-04-02	9,372	$0.00	9,372	$35.87
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2012-04-02	46,639	$0.00	46,639	$34.89
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2012-04-02	22,807	$0.00	22,807	$39.26

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
9,372	2018-02-12	No	4	M	Direct
63,469	2019-02-16	No	4	M	Direct
47,297	2020-02-22	No	4	M	Direct
0	2018-02-12	No	4	M	Direct
16,830	2019-02-16	No	4	M	Direct
24,490	2020-02-22	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	3,090	Indirect	401(k) Plan

Footnotes

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 17, 2012.
The total amount of securities reported as indirectly owned by the reporting person represents a reduction of 6.3042 shares allocated to the reporting person's account in the Company's 401(k) Plan as of March 5, 2012. To manage liquidity needs of the 401(k) Plan, the Plan trustee from time-to-time maintains a lower overall share balance (versus cash) in the 401(k) Plan, which in this instance resulted in a reduction in the number of shares allocated to the reporting person's account when compared to the reporting person's Form 4 filed on February 23, 2012. The information is based on a report dated March 5, 2012, provided by the Plan trustee.
The options vested according to the following schedule: 25% vested on February 13, 2009, 25% vested on February 13, 2010, 25% vested on February 13, 2011 and 25% vested on February 13, 2012.
The options vested according to the following schedule: 25% vested on February 17, 2010, 25% vested on February 17, 2011, 25% vested on February 17, 2012 and 25% will vest on February 17, 2013.
The options vested according to the following schedule: 25% vested on February 23, 2011, 25% vested on February 23, 2012, 25% will vest on February 23, 2013 and 25% will vest on February 23, 2014.