Home > Insider Trading > Filing (0001225208-12-008100)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1319947	Dsw Inc.	DSW	Retail-Shoe Stores (5661)	310746639

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1331252	L Deborah Ferree	810 Dsw Drive Columbus OH 43219	V Chairman & Chief Mdsing Off.	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Shares	Acquisiton	2012-03-19	10,439	$18.20	14,755	No	4	M	Direct
Class A Common Shares	Disposition	2012-03-19	1,614	$55.35	13,141	No	4	S	Direct
Class A Common Shares	Disposition	2012-03-19	8,825	$54.53	4,316	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Shares	Stock Option - Right to Buy	Disposition	2012-03-19	10,439	$0.00	10,439	$18.20

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
104,420		2015-06-28	No	4	M	Direct

Footnotes

The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by Ms. Ferree on March 16, 2011.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $54.22 to $55.20. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.
Option vests 20% per year beginning on the first anniversary of the date of grant.