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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
887596	Cheesecake Factory Inc	CAKE	Retail-Eating Places (5812)	510340466

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
902162	David Overton	26901 Malibu Hills Road Calabasas Hills CA 91301	Chairman And C.e.o.	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-03-12	50,000	$20.00	175,000	No	4	M	Direct
Common Stock	Disposition	2012-03-12	11,205	$30.50	163,795	No	4	S	Direct
Common Stock	Disposition	2012-03-12	400	$30.49	163,395	No	4	S	Direct
Common Stock	Disposition	2012-03-12	3,684	$30.48	159,711	No	4	S	Direct
Common Stock	Disposition	2012-03-12	3,176	$30.47	156,535	No	4	S	Direct
Common Stock	Disposition	2012-03-12	4,220	$30.46	152,315	No	4	S	Direct
Common Stock	Disposition	2012-03-12	7,470	$30.45	144,845	No	4	S	Direct
Common Stock	Disposition	2012-03-12	1,100	$30.44	143,745	No	4	S	Direct
Common Stock	Disposition	2012-03-12	1,069	$30.43	142,676	No	4	S	Direct
Common Stock	Disposition	2012-03-12	1,787	$30.42	140,889	No	4	S	Direct
Common Stock	Disposition	2012-03-12	11,635	$30.41	129,254	No	4	S	Direct
Common Stock	Disposition	2012-03-12	4,254	$30.40	125,000	No	4	S	Direct
Common Stock	Disposition	2012-03-13	100	$30.65	191,170	No	4	S	Indirect	By trust
Common Stock	Disposition	2012-03-13	1,000	$30.64	190,170	No	4	S	Indirect	By trust
Common Stock	Disposition	2012-03-13	2,500	$30.63	187,670	No	4	S	Indirect	By trust
Common Stock	Disposition	2012-03-12	163,775	$30.53	3,192,169	No	5	G	Indirect	By trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Indirect	By trust
No	4	S	Indirect	By trust
No	4	S	Indirect	By trust
No	5	G	Indirect	By trust

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to purchase common stock	Disposition	2012-03-12	50,000	$0.00	50,000	$20.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
47,500	2008-02-06	2013-02-06	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	60,211	Indirect	By Spouse

Footnotes

Shares are held by the David Overton Family Trust of which Mr. Overton is the trustee.
Shares held by Mr. Overton's spouse as trustee for the Sheila A. Overton Living Trust. The reporting person disclaims beneficial ownership of the shares owned by his spouse.
Shares are held by the David M. Overton 2011 Gift Trust UTA dated 11/23/2011 for the benefit of the reporting person's son. The reporting person's spouse is trustee of the trust. The reporting person disclaims beneficial ownership of these securities.