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Filing Details

Accession Number:: 0001179110-12-004422
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-03-06 16:43:02
Reporting Period:: 2012-03-02

Filing Date:: 2012-03-06
Accepted Time:: 2012-03-06 16:43:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1495320	Vera Bradley Inc.	VRA	Leather & Leather Products (3100)	272935063

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1503297	R. Patricia Miller	2208 Production Road Fort Wayne IN 46808		Yes	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2012-03-02	74,460	$38.70	3,436,773	No	4	S	Indirect	See footnote
Common Stock	Disposition	2012-03-02	30,205	$38.29	3,406,568	No	4	S	Indirect	See footnote
Common Stock	Disposition	2012-03-02	29,300	$38.83	3,713,937	No	4	S	Direct
Common Stock	Disposition	2012-03-02	12,900	$38.27	3,701,037	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See footnote
No	4	S	Indirect	See footnote
No	4	S	Direct
No	4	S	Direct

Footnotes

The shares reported in column 4 were sold pursuant to a Rule 10b5-1 plan entered into on December 29, 2011.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.47 to $39.46, inclusive. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc., or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares reported in column 4 represent 74,460 shares sold by the Patricia R. Miller 2009 Annuity Trust. Shares reported in column 5 represent shares beneficially held by Patricia R. Miller, including 1,599,839 shares held by the Miller 2007 Dynasty Trust, 1,792,280 shares held by the Patricia R. Miller 2009 Annuity Trust and 49,489 shares held by P. Michael Miller. P. Michael Miller and Patricia R. Miller are husband and wife. P. Michael Miller is the trustee of the Miller 2007 Dynasty Trust and the Patricia R. Miller 2009 Annuity Trust.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.00 to $38.46, inclusive. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc., or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Shares reported in column 4 represent 30,205 shares sold by the Patricia R. Miller 2009 Annuity Trust. Shares reported in column 5 represent shares beneficially held by Patricia R. Miller, including 1,599,839 shares held by the Miller 2007 Dynasty Trust, 1,762,075 shares held by the Patricia R. Miller 2009 Annuity Trust and 49,489 shares held by P. Michael Miller. P. Michael Miller and Patricia R. Miller are husband and wife. P. Michael Miller is the trustee of the Miller 2007 Dynasty Trust and the Patricia R. Miller 2009 Annuity Trust.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.45 to $39.44, inclusive. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc., or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.00 to $38.44, inclusive. The reporting person undertakes to provide Vera Bradley, Inc., any security holder of Vera Bradley, Inc., or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.