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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1091171	Blue Nile Inc	NILE	Retail-Jewelry Stores (5944)	911963165

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1287611	M Diane Irvine	C/O Blue Nile, Inc. 411 First Avenue S, Ste 700 Seattle WA 98104	Former Ceo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2012-01-27	18,500	$31.26	66,989	No	4	M	Direct
Common Stock	Disposition	2012-01-27	18,500	$41.06	48,489	No	4	S	Direct
Common Stock	Acquisiton	2012-01-30	730	$31.26	49,219	No	4	M	Direct
Common Stock	Disposition	2012-01-30	730	$40.25	48,489	No	4	S	Direct
Common Stock	Acquisiton	2012-01-30	2,770	$32.97	51,259	No	4	M	Direct
Common Stock	Disposition	2012-01-30	2,770	$40.25	48,489	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (Right to Buy)	Disposition	2012-01-27	18,500	$0.00	18,500	$31.26
Common Stock	Stock Options (Right to Buy)	Disposition	2012-01-30	730	$0.00	730	$31.26
Common Stock	Stock Options (Right to Buy)	Disposition	2012-01-30	2,770	$0.00	2,770	$32.97

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
730	2016-05-31	No	4	M	Direct
0	2016-05-31	No	4	M	Direct
59,230	2015-08-30	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	1,160	Indirect	By Son
Common Stock	1,160	Indirect	By Daughter
Common Stock	1,160	Indirect	By Daughter

Footnotes

Any short-swing profits will be paid to the company as required by Rule 16(b) of the Securities and Exchange Act of 1934.
Represents the weighted average sale price. The highest price at which shares were sold was $41.52 and lowest price at which shares were sold was $40.75.
25% of the option shares vested on June 1, 2007 and one-forty-eighth of the option shares vested in equal monthly installments over the following thirty-six months. As of November 11, 2011, all unvested options were canceled.
Ms. Irvine resigned on November 11, 2011. Her vested and exercisable options will expire on May 11, 2012.
Not applicable.
25% of the option shares vested on August 26, 2006 and one-forty-eighth of the option shares vested in equal monthly installments over the following thirty-six months. As of November 11, 2011, all unvested options were canceled.