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Filing Details

Accession Number:: 0001209191-12-005341
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2012-01-25 20:07:32
Reporting Period:: 2012-01-23

Filing Date:: 2012-01-25
Accepted Time:: 2012-01-25 20:07:32
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
724606	Panera Bread Co	PNRA	Retail-Eating Places (5812)	042723701

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1034193	M Ronald Shaich	Three Charles River Place 63 Kendrick Street Needham MA 02494	Executive Chairman	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2012-01-23	3,333	$43.31	80,845	No	4	M	Direct
Class A Common Stock	Acquisiton	2012-01-23	3,333	$50.85	84,178	No	4	M	Direct
Class A Common Stock	Acquisiton	2012-01-23	3,334	$47.95	87,512	No	4	M	Direct
Class A Common Stock	Disposition	2012-01-23	6,133	$149.59	81,179	No	4	S	Direct
Class A Common Stock	Disposition	2012-01-23	3,867	$150.13	77,512	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-01-23	3,333	$0.00	3,333	$43.31
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-01-23	3,333	$0.00	3,333	$50.85
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2012-01-23	3,334	$0.00	3,334	$47.95

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
24,222	2013-08-10	No	4	M	Direct
19,939	2014-08-05	No	4	M	Direct
12,776	2012-08-11	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class B Common Stock	1,080,717	Direct
Class B Common Stock	230,973	Indirect	By Trusts

Footnotes

Reflects (i) the December 19, 2011 transfer of 36,789 shares from the Reporting Person to the Ronald M. Shaich 2011 Qualified Annuity Interest Trust, and (ii) the December 19, 2011 transfer of 47,090 shares from the Reporting Person to the SGC Trust LLC. These transfers are exempt pursuant to Rule 16a-13 under the Securities Exchange Act of 1934 and represent a change in the form of beneficiary ownership with no change in pecuniary interest.
Consists of 147,094 shares held by Ronald M. Shaich Qualified Annuity Interest Trust of which the reporting person's spouse is a trustee; 36,789 shares held by the Ronald M. Shaich 2011 Qualified Annuity Interest Trust of which Mr. Shaich is the trustee; and 47,090 shares held by SGC Trust LLC of which Mr. Shaich is the investment trustee.
The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 6, 2011.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 6, 2011.
The price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $149.08 to $150.08. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
The price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $150.088 to $150.227. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price.
The option vests in four (4) equal annual installments beginning August 10, 2009.
The option vests in four (4) equal annual installments beginning August 5, 2010.
The option vests in four (4) equal annual installments beginning August 11, 2008.