Home > Insider Trading > Filing (0001365303-12-000002)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1407715	William Phelps	One Franklin Parkway Building 910 San Mateo CA 94403	Evp & Coo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2012-01-11	3,000	$6.17	33,000	No	4	M	Direct
Common Stock	Disposition	2012-01-11	3,000	$13.17	30,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2012-01-11	3,000	$0.00	3,000	$6.17

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
94,000		2017-04-05	No	4	M	Direct

Footnotes

Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 28, 2011.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.17 to $13.18 per share. A total of 2,900 shares were sold at $13.17 and 100 shares were sold at $13.18 per share.
Option vests and becomes exercisable as to 12.5% of the shares subject to the option on October 6, 2010 and as to 1/48 of the shares monthly thereafter over the remaining 42 months.