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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
932372	Orange 21 Inc.	ORNG	Ophthalmic Goods (3851)	330580186

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1071036	W Seth Hamot	C/O Rrh Capital Management Inc. 222 Berkeley Street - 17Th Floor Boston MA 02116		Yes	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2009-02-20	6,000	$0.80	12,000	No	4	P	Indirect	Held by Reporting Person's children.

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	Held by Reporting Person's children.

Footnotes

These shares are held in two separate accounts for the Reporting Person's minor children.
As of the date hereof the Reporting Person directly beneficially owns 32,918 shares of Common Stock and also indirectly beneficially owns (i) an aggregate 6,000 shares of Common Stock held in two trusts for the benefit of his children and (ii) 6,318,004 shares of Common Stock that are directly beneficially owned by Costa Brava Partnership III L.P. The Reporting Person is the President and sole member of Roark, Rearden & Hamot, LLC, which is the sole general partner of Costa Brava Partnership III L.P. Pursuant to Instruction 4(b)(iv) of Form 4, Roark, Rearden & Hamot, LLC and Seth W. Hamot have elected to report as indirectly beneficially owned the entire number of securities owned by such limited partnership, however each of them disclaims beneficial ownership of any securities, and any proceeds thereof, that exceed its or his pecuniary interest therein and/or that are not actually distributed to it or him.