Home > Insider Trading > Filing (0001181431-11-052089)

Filing Details

Accession Number:: 0001181431-11-052089
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-10-06 16:58:10
Reporting Period:: 2011-10-04

Filing Date:: 2011-10-06
Accepted Time:: 2011-10-06 16:58:10
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1094058	Ediets Com Inc	DIET	Services-Personal Services (7200)	560952883

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1295313	Ii A Kevin Richardson	200 State Street 13Th Floor Boston MA 02109		Yes	No	Yes	No
1295315	Prides Capital Partners, Llc	200 State Street 13Th Floor Boston MA 02109		Yes	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-10-04	6,200	$1.23	1,063,414	No	4	P	Direct
Common Stock	Acquisiton	2011-10-05	23,500	$1.23	1,086,914	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct
No	4	P	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	7,484,878	Indirect	See Footnote

Reported Derivative Holdings

Show Other Fields >>

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Stock Option (Right to Buy)	$30.15		2013-01-02	5,431	5,431	Direct
Common Stock	Stock Option (Right to Buy)	$16.85		2014-01-02	9,718	9,718	Direct
Common Stock	Stock Option (Right to Buy)	$4.72		2019-06-24	5,000	5,000	Direct
Common Stock	Stock Option (Right to Buy)	$7.65		2019-11-19	5,000	5,000	Direct
Common Stock	Stock Option (Right to Buy)	$6.95		2020-01-04	16,591	16,591	Direct
Common Stock	Stock Option (Right to Buy)	$5.00		2020-08-23	5,000	5,000	Direct
Common Stock	Stock Option (Right to Buy)	$2.85		2021-03-15	40,000	40,000	Direct
Common Stock	Stock Option (Right to Buy)	$18.95		2012-04-02	8,926	8,926	Indirect
Common Stock	Warrant for the Purchase of Common Stock	$6.00	2009-07-15	2019-07-15	27,000	27,000	Direct
Common Stock	Warrant for the Purchase of Common Stock	$1.77	2011-02-07	2014-02-07	193,940	193,940	Direct
Common Stock	Warrant for the Purchase of Common Stock	$6.00			241,931	241,931	Indirect

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2013-01-02	5,431	5,431	Direct
2014-01-02	9,718	9,718	Direct
2019-06-24	5,000	5,000	Direct
2019-11-19	5,000	5,000	Direct
2020-01-04	16,591	16,591	Direct
2020-08-23	5,000	5,000	Direct
2021-03-15	40,000	40,000	Direct
2012-04-02	8,926	8,926	Indirect
2019-07-15	27,000	27,000	Direct
2014-02-07	193,940	193,940	Direct
	241,931	241,931	Indirect

Footnotes

The total number of common shares reflect a 1-for-5 reverse stock split, effective 06/01/2011.
Owned directly by Kevin A. Richardson, II.
The shares of Common Stock reported herein are owned directly by Prides Capital Fund I, L.P. Because Prides Capital Partners, L.L.C. is the general partner of Prides Capital Fund I, L.P., Prides Capital Partners, L.L.C. may be deemed to be the beneficial owner of shares owned by such entity. Because Kevin A. Richardson, II is the controlling member of Prides Capital Partners, L.L.C., he may be deemed to be the beneficial owner of shares deemed to be beneficially owned by such entity. Each of Prides Capital Partners, L.L.C., Prides Capital Fund I, L.P, and Kevin A. Richardson, II disclaim beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
These options or warrants are immediately exercisable.
The options reported herein are owned directly by Kevin A. Richardson II. Mr. Richardson is deemed to hold the options for the benefit of Prides Capital Fund I, L.P. and may exercise the options solely upon the direction of Prides Capital Fund I, L.P., which is entitled to the shares issued upon exercise. Because Prides Capital Partners, L.L.C. is the general partner of Prides Capital Fund I, L.P., Prides Capital Partners, L.L.C. may be deemed to be the beneficial owner of options owned by such entity. Each of Prides Capital Partners, L.L.C., Prides Capital Fund I, L.P, and Kevin A. Richardson, II disclaim beneficial ownership of these options, except to the extent of any pecuniary interest therein.
The options or warrants reported herein are owned directly by Prides Capital Fund I, L.P. Because Prides Capital Partners, L.L.C. is the general partner of Prides Capital Fund I, L.P., Prides Capital Partners, L.L.C. may be deemed to be the beneficial owner of options and warrants owned by such entity. Because Kevin A. Richardson, II is the controlling member of Prides Capital Partners, L.L.C., he may be deemed to be the beneficial owner of options or warrants deemed to be beneficially owned by such entity. Each of Prides Capital Partners, L.L.C., Prides Capital Fund I, L.P, and Kevin A. Richardson, II disclaim beneficial ownership of these options and warrants, except to the extent of any pecuniary interest therein.
The total number of options or warrants and exercise price reflect a 1-for-5 reverse stock split, effective 06/01/2011.
These options vest over a three-year period and are exercisable according to the following vesting schedule: 1,650 beginning on June 24, 2010, 1,650 beginning on June 24, 2011 and 1,700 beginning on June 24, 2012.
These options vest over a three-year period and are exercisable according to the following vesting schedule: 1,650 beginning on November 19, 2010, 1,650 beginning on November 19, 2011 and 1,700 beginning on November 19, 2012.
These options vest over a three-year period and are exercisable according to the following vesting schedule: 1,650 beginning on August 23, 2011, 1,650 beginning on August 23, 2012 and 1,700 beginning on August 23, 2013.
A warrant to purchase 18,000 shares of common stock expires on September 11, 2019. A warrant to purchase 133,017 shares of common stock expires on October 22, 2019. A warrant to purchase 90,914 shares of common stock expires on November 12, 2019.