Home > Insider Trading > Filing (0001127602-11-025999)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1050092	W David Tacka	100 Crystal A Drive Hershey PA 17033	Vp Cao	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-09-26	11,176	$35.87	36,947	No	4	M	Direct
Common Stock	Disposition	2011-09-26	11,176	$59.95	25,773	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-09-26	11,176	$0.00	11,176	$35.87

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
7,059		2018-02-12	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	5,796	Indirect	401(k) Plan

Footnotes

The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2011.
The total amount of securities reported as directly owned by the reporting person has been adjusted to include the acquisition of .6735 shares on March 15, 2011 and 1.2776 shares on June 15, 2011 pursuant to the Company's Dividend Reinvestment Plan.
The total amount of securities reported as indirectly owned by the reporting person includes 66.764 shares acquired from March 1, 2011 through August 31, 2011, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated September 1, 2011 provided by the Plan trustee.
The options vested according to the following schedule: 25% vested on February 13, 2009, 25% vested on February 13, 2010, 25% vested on February 13, 2011 and 25% will vest on February 13, 2012.