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Filing Details

Accession Number:: 0001225208-11-021849
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-09-16 16:14:29
Reporting Period:: 2011-09-14

Filing Date:: 2011-09-16
Accepted Time:: 2011-09-16 16:14:29
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1368458	Sally Beauty Holdings Inc.	SBH	Retail-Retail Stores, Nec (5990)	362257936

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1381098	R John Golliher	C/O Sally Beauty Holdings, Inc. 3001 Colorado Blvd Denton TX 76210	President-Beauty Systems Group	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-09-14	116,250	$8.80	167,277	No	4	M	Direct
Common Stock	Acquisiton	2011-09-14	70,423	$5.24	237,700	No	4	M	Direct
Common Stock	Acquisiton	2011-09-14	7,751	$2.00	245,451	No	4	M	Direct
Common Stock	Acquisiton	2011-09-14	7,313	$2.00	252,764	No	4	M	Direct
Common Stock	Acquisiton	2011-09-14	6,519	$2.00	259,283	No	4	M	Direct
Common Stock	Acquisiton	2011-09-14	5,076	$2.00	264,359	No	4	M	Direct
Common Stock	Disposition	2011-09-14	213,332	$17.51	51,027	No	4	S	Direct
Common Stock	Acquisiton	2011-09-15	33,381	$7.42	84,408	No	4	M	Direct
Common Stock	Acquisiton	2011-09-15	7,077	$5.24	91,485	No	4	M	Direct
Common Stock	Disposition	2011-09-15	40,458	$17.50	51,027	No	4	S	Direct
Common Stock	Acquisiton	2011-09-16	115,000	$9.57	166,027	No	4	M	Direct
Common Stock	Acquisiton	2011-09-16	7,869	$7.42	173,896	No	4	M	Direct
Common Stock	Disposition	2011-09-16	122,869	$17.51	51,027	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-14	5,076	$2.00	5,076	$2.00
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-14	6,519	$2.00	6,519	$2.00
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-14	7,751	$2.00	7,751	$2.00
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-14	7,313	$2.00	7,313	$2.00
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-14	70,423	$5.24	70,423	$5.24
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-14	116,250	$8.80	116,250	$8.80
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-15	33,381	$7.42	33,381	$7.42
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-15	7,077	$5.24	7,077	$5.24
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-16	7,869	$7.42	7,869	$7.42
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2011-09-16	115,000	$9.57	115,000	$9.57

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2012-09-30	No	4	M	Direct
0		2013-09-30	No	4	M	Direct
0		2014-09-30	No	4	M	Direct
0		2015-09-30	No	4	M	Direct
84,577		2018-10-22	No	4	M	Direct
38,750		2017-10-24	No	4	M	Direct
131,619		2019-10-21	No	4	M	Direct
77,500		2018-10-22	No	4	M	Direct
123,750		2019-10-21	No	4	M	Direct
0	2007-12-03	2016-12-04	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	1,088	Indirect	by 401(k) Profit Sharing

Footnotes

The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 sales plan adopted by the reporting person on August 11, 2011.
Reflects the weighted average purchase price. The range of prices for these transactions was $17.50 to $17.62. The reporting person effected multiple same-way open market purchase transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares purchased at each separate price.
Reflects the weighted average purchase price. The range of the prices for these transactions was $17.50 to $17.55. The reporting person effected multiple same-way open market purchase transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares purchased at each separate price.
Reflects the weighted average purchase price. The range of prices for these transactions was $17.50 to $17.58. The reporting person effected multiple same-way open market purchase transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares purchased at each separate price.
This option is currently exercisable in full.
The options vest in four equal annual installments beginning on October 22, 2009.
The options vest annually in four equal installments beginning on October 23, 2008.
The options vest annually in four equal installments beginning on October 20, 2010.