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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1030896	Bluefly Inc	BFLY	Retail-Catalog & Mail-Order Houses (5961)	133612110

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
922382	Al Et Ldc Partners Industrial Quantum	Kaya Flamboyan 9, Willemstad, Curacao P8 00000	No	No	Yes	No
1029160	Soros Fund Management Llc	888 Seventh Avenue 33Rd Floor New York NY 10106	No	No	Yes	No
1237658	Qih Management Llc	888 Seventh Avenue, 33Rd Floor New York NY 10106	No	No	Yes	No
1237660	Qih Management Investor Lp	888 Seventh Avenue, 33Rd Floor New York NY 10106	No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-09-07	555,555	$1.80	6,480,070	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct

Footnotes

These securities are held for the benefit of Quantum Industrial Partners LDC, an exempted limited duration company formed under the laws of the Cayman Islands ("QIP"). QIH Management Investor, L.P., an investment advisory firm organized as a Delaware limited partnership ("QIHMI"), is a minority shareholder of, and is vested with investment discretion with respect to portfolio assets held for the account of, QIP. The sole general partner of QIHMI is QIH Management LLC, a Delaware limited liability company ("QIH Management"). Soros Fund Management LLC, a Delaware limited liability company, is the sole managing member of QIH Management.