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Filing Details

Accession Number:: 0001671933-24-000130
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2024-12-03 16:47:32
Reporting Period:: 2024-11-29

Accepted Time:: 2024-12-03 16:47:32
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	Services-Computer Programming, Data Processing, Etc. (7370)	271887399

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
2008907	Samantha Jacobson	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Strategy Officer	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2024-11-29	400	$77.15	95,981	No	4	M	Direct
Class A Common Stock	Disposition	2024-11-29	400	$127.89	95,581	No	4	S	Direct
Class A Common Stock	Acquisiton	2024-11-29	1,473	$59.57	97,054	No	4	M	Direct
Class A Common Stock	Disposition	2024-11-29	1,473	$128.13	95,581	No	4	S	Direct
Class A Common Stock	Acquisiton	2024-11-29	5,177	$61.46	100,758	No	4	M	Direct
Class A Common Stock	Disposition	2024-11-29	5,177	$128.32	95,581	No	4	S	Direct
Class A Common Stock	Acquisiton	2024-11-29	10,140	$81.07	105,721	No	4	M	Direct
Class A Common Stock	Disposition	2024-11-29	9,640	$128.23	96,081	No	4	S	Direct
Class A Common Stock	Disposition	2024-11-29	500	$128.70	95,581	No	4	S	Direct
Class A Common Stock	Disposition	2024-11-29	4,772	$128.24	90,809	No	4	S	Direct
Class A Common Stock	Disposition	2024-11-29	100	$128.72	90,709	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2024-11-29	400	$0.00	400	$77.15
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2024-11-29	1,473	$0.00	1,473	$59.57
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2024-11-29	5,177	$0.00	5,177	$61.46
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2024-11-29	10,140	$0.00	10,140	$81.07

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
720	2031-03-17	No	4	M	Direct
6,262	2032-04-26	No	4	M	Direct
37,531	2033-04-24	No	4	M	Direct
103,939	2034-04-23	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.13 to $129.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.67 to $128.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.67 to $128.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.