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Filing Details

Accession Number:: 0001112679-10-000068
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-09-03 19:31:08
Reporting Period:: 2010-09-02

Filing Date:: 2010-09-03
Accepted Time:: 2010-09-03 19:31:08
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1424454	Rovi Corp	ROVI	Periodicals: Publishing Or Publishing & Printing (2721)	261739297

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1200483	J Alfred Amoroso	C/O Rovi Corporation 2830 De La Cruz Blvd Santa Clara CA 95050	President And Ceo	No	Yes	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-09-02	83,750	$43.14	172,500	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	189,979	Indirect	Amoroso Family Trust

Footnotes

Shares sold pursuant to Mr. Amoroso's 10b5-1 plan dated November 18, 2009.
Shares sold on the open market are reported as an average sell price per share of $43.14; breakdown of shares sold and per share sale prices are as follows: 100 at $42.60; 100 at $42.61; 300 at $42.63; 500 at $42.66; 101 at $42.69; 499 at $42.71; 558 at $42.74; 700 at $42.75; 292 at $42.76; 150 at $42.79; 100 at $42.81; 300 at $42.82; 100 at $42.83; 300 at $42.84; 101 at $42.85; 499 at $42.86; 900 at $42.87; 200 at $42.88; 700 at $42.89; 700 at $42.90; 100 at $42.91; 1,800 at $42.92; 1,100 at $42.93; 800 at $42.94; 2,200 at $42.95; 1,000 at $42.98; 2,550 at $42.99; 5,100 at $43.00; 3,100 at $43.01; 2,000 at $43.02; 828 at $43.03; 4,393 at $43.04; 5,279 at $43.05; 2,723 at $43.06; 877 at $43.07; 1,600 at $43.08; 2,500 at $43.09; 800 at $43.10; 1,000 at $43.11; additional shares sold continued on Footnote (3).
Shares sold on the open market are reported as an average sell price per share of $43.14 (continued); breakdown of shares sold and per share sale prices are as follows: 600 at $43.12; 800 at $43.14; 1,300 at $43.15; 400 at $43.16; 875 at $43.17; 400 at $43.18; 200 at $43.19; 2,475 at $43.20; 3,600 at $43.21; 900 at $43.22; 600 at $43.23; 1,400 at $43.24; 200 at $43.25; 500 at $43.28; 1,333 at $43.29; 3,565 at $43.30; 2,336 at $43.31; 1,964 at $43.32; 300 at $43.33; 2 at $43.35; 340 at $43.37; 360 at $43.38; 400 at $43.39; 100 at $43.40; 800 at $43.41; 1,000 at $43.42; 300 at $43.45; 2,400 at $43.46; 1,900 at $43.47; 2,700 at $43.48; 200 at $43.54; 400 at $43.58; 600 at $43.59; 500 at $43.60; 800 at $43.61; 200 at $43.62 and 50 at $43.63.
Mr. Amoroso and his wife are co-trustees of the Amoroso Family Trust.