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Filing Details

Accession Number:: 0001437749-11-006294
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-08-22 20:05:34
Reporting Period:: 2011-08-22

Filing Date:: 2011-08-22
Accepted Time:: 2011-08-22 20:05:34
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491540	Alex Hawkinson	21700 Oxnard Street, Suite 1600 Woodland Hills, CA 91367	Chief Product Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2011-08-22	11,836	$13.54	17,763	No	4	S	Direct
Common Stock	Acquisiton	2011-08-22	47,344	$0.00	65,107	No	4	A	Direct
Common Stock	Acquisiton	2011-08-22	10,056	$0.00	19,758	No	4	A	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	A	Direct
No	4	A	Indirect	See Footnote

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2011.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.03 to $13.95, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth herein.
Common Stock was issued to the reporting person in connection with ReachLocal, Inc.'s acquisition of SMB:LIVE Corporation (the "Acquisition"), in an exempt transaction under Rule 16b-3(d). As part of the consideration paid to the reporting person in connection with the Acquisition, the reporting person is eligible to receive up to an additional 91,914 shares of Common Stock upon the satisfaction of certain employee retention objectives set forth in the Acquisition agreement.
Common Stock was issued to Mural Ventures Corporation ("Mural") in connection with the Acquisition, in an exempt transaction under Rule 16b-3(d). As part of the consideration paid to Mural in connection with the Acquisition, Mural is eligible to receive up to an additional 19,523 shares of Common Stock upon the satisfaction of certain employee retention objectives set forth in the Acquisition agreement.
The reporting person is a director and the majority stockholder of Mural's capital stock. The reporting person disclaims beneficial ownership of the securities reported herein except to the extent of his pecuniary interest therein.