Home > Insider Trading > Filing (0001671933-24-000076)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	Services-Computer Programming, Data Processing, Etc. (7370)	271887399

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1978197	Laura Schenkein	C/O The Trade Desk Inc. 42 N. Chestnut Street Ventura CA 93001	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2024-06-14	37,140	$5.41	746,743	No	4	M	Direct
Class A Common Stock	Disposition	2024-06-14	37,140	$95.43	709,603	No	4	S	Direct
Class A Common Stock	Disposition	2024-06-14	6,565	$95.11	703,038	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2024-06-14	37,140	$0.00	37,140	$5.41

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
122,687		2028-04-20	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.43 to $95.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $94.79 to $95.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The option was granted on April 20, 2018, the Vesting Commencement Date ("VCD"). One forty-eighth of the shares subject to the original grant vested on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.