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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1144354	Heartland Payment Systems Inc	HPY	Services-Business Services, Nec (7389)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1241677	H Robert Niehaus	C/O Heartland Payment Systems, Inc. 90 Nassau Street Princeton NJ 08542		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, Par Value $0.001 Per Share	Disposition	2011-08-09	24,024	$20.09	0	No	4	S	Indirect	By self as vice president of the Robert and Kate Niehaus Foundation
Common Stock, Par Value $0.001 Per Share	Disposition	2011-08-10	30,000	$19.86	0	No	4	S	Indirect	Robert H. Niehaus Roth IRA
Common Stock, Par Value $0.001 Per Share	Disposition	2011-08-10	8,385	$19.51	0	No	4	S	Indirect	By self as president of the General Partner of the Niehaus Family Limited Partnership
Common Stock, Par Value $0.001 Per Share	Disposition	2011-08-10	20,000	$19.42	174,215	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By self as vice president of the Robert and Kate Niehaus Foundation
No	4	S	Indirect	Robert H. Niehaus Roth IRA
No	4	S	Indirect	By self as president of the General Partner of the Niehaus Family Limited Partnership
No	4	S	Direct

Footnotes

Mr. Niehaus disclaims beneficial ownership of the shares except and to the extent of his pecuniary interest therein.
Mr. Niehaus is the direct beneficial owner of 174,215 shares of common stock of Heartland Payment Systems, Inc. (the "Issuer") and has options to purchase 27,916 shares of the Issuer's common stock. Mr. Niehaus is also the indirect beneficial owner of 3,000 shares held by The John Robert Niehaus 1994 Trust, 3,000 shares held by The Peter Southworth Niehaus 1994 Trust and 3,000 shares held by The Ann Southworth Niehaus 1994 Trust. The beneficiary of such trusts are Mr. Niehaus's minor child. Mr. Niehaus disclaims beneficial ownership of the shares held by such trusts, and this report shall not be deemed an admission that the reporting person is the beneficial owner of the securities for purposes of Section 16 or for any other purpose.