Home > Insider Trading > Filing (0001671933-24-000024)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1206977	E Kathryn Falberg	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2024-03-08	103,030	$1.80	345,639	No	4	C	Direct
Class A Common Stock	Disposition	2024-03-08	102,935	$81.90	242,704	No	4	S	Direct
Class A Common Stock	Disposition	2024-03-08	95	$82.36	242,609	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Employee Stock Option Exercise (Right to Buy)	Disposition	2024-03-08	103,030	$0.00	103,030	$1.80
Class A Common Stock	Class B Common Stock	Acquisiton	2024-03-08	103,030	$0.00	103,030	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2024-03-08	103,030	$0.00	103,030	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2026-08-02	No	4	M	Direct
103,030		No	4	M	Direct
0		No	4	C	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	50,000	Indirect	By Family Trust

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.36 to $82.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The option was granted on August 3, 2016 (the "Grant Date"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the Grant Date, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued service as a director of the Issuer through the applicable vesting dates.
This option was previously reported as covering 10,303 shares at an exercise price of $18.03 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.