Home > Insider Trading > Filing (0001225208-11-018545)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1319947	Dsw Inc.	DSW	Retail-Shoe Stores (5661)	310746639

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1331252	L Deborah Ferree	810 Dsw Drive Columbus OH 43219	V Chairman & Chief Mdsing Off.	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Shares	Acquisiton	2011-07-19	8,000	$10.00	12,316	No	4	M	Direct
Class A Common Shares	Acquisiton	2011-07-19	2,000	$13.50	14,316	No	4	M	Direct
Class A Common Shares	Disposition	2011-07-19	10,000	$54.06	4,316	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Shares	Stock Option - Right to Buy	Disposition	2011-07-19	8,000	$0.00	8,000	$10.00
Class A Common Shares	Stock Option - Right to Buy	Disposition	2011-07-19	2,000	$0.00	2,000	$13.50

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
112,000		2019-04-01	No	4	M	Direct
77,000		2018-04-23	No	4	M	Direct

Footnotes

The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by Ms. Ferree on March 16, 2011.
Price represents a weighted average of the sale price. Shares were sold at prices ranging from $53.82 to $54.37. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
Option vests 20% per year beginning on the first anniversary of the date of grant.