Filing Details

Accession Number:
0001181431-11-039097
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-07-01 11:01:19
Reporting Period:
2011-06-29
Filing Date:
2011-07-01
Accepted Time:
2011-07-01 11:01:19
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1297336 Reachlocal Inc RLOC Services-Advertising Agencies (7311) 000000000
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1491494 John Mazur C/O Reachlocal, Inc.
21700 Oxnard St, Suite 1600
Woodland Hills CA 91367
Ceo/ Md, Reachlocal Uk, Ltd. No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2011-06-29 14,706 $9.23 14,706 No 4 M Direct
Common Stock Disposition 2011-06-29 14,706 $20.22 0 No 4 S Direct
Common Stock Disposition 2011-06-30 10,294 $9.23 10,294 No 4 M Direct
Common Stock Disposition 2011-06-30 10,294 $20.68 0 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Stock Option (right to buy) Disposition 2011-06-29 14,706 $0.00 14,706 $9.23
Common Stock Stock Option (right to buy) Disposition 2011-06-30 10,294 $0.00 10,294 $9.23
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
87,994 2015-01-11 No 4 M Direct
77,700 2015-01-11 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 14, 2011.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.90 to $20.41, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
  3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.65 to $20.99, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
  4. The shares subject to this option vest according to the following schedule: 12.5% of the total number of shares vested on June 30, 2008 and the rest vest pro-rata monthly thereafter. This stock option will be completely vested on December 31, 2011.