Filing Details

Accession Number:
0001179110-11-008150
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-05-17 18:02:14
Reporting Period:
2011-05-16
Filing Date:
2011-05-17
Accepted Time:
2011-05-17 17:02:14
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1075531 Priceline Com Inc PCLN Services-Business Services, Nec (7389) 061528493
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1228718 E Jeffrey Epstein 800 Connecticut Avenue
Norwalk CT 06854
Yes No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2011-05-16 3,333 $23.94 10,541 No 4 M Direct
Stock Options Acquisiton 2011-05-16 2,000 $28.22 12,541 No 4 M Direct
Stock Options Disposition 2011-05-16 579 $512.38 11,962 No 4 S Direct
Common Stock Disposition 2011-05-16 600 $513.70 11,362 No 4 S Direct
Common Stock Disposition 2011-05-16 600 $514.79 10,762 No 4 S Direct
Common Stock Disposition 2011-05-16 900 $515.92 9,862 No 4 S Direct
Common Stock Disposition 2011-05-16 2,300 $516.67 7,562 No 4 S Direct
Common Stock Disposition 2011-05-16 354 $517.66 7,208 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 M Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Stock Options (right to buy) Acquisiton 2011-05-16 3,333 $0.00 3,333 $23.94
Common Stock Stock Options (right to buy) Acquisiton 2011-05-16 2,000 $0.00 2,000 $28.22
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 2013-06-09 No 4 M Direct
6,000 2014-06-02 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Restricted Stock Units 1,597 Direct
Footnotes
  1. The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).
  2. Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.
  3. Represents the weighted average sales price. The range of prices received for the reported transactions was $512.00 - $512.63. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  4. Represents the weighted average sales price. The range of prices received for the reported transactions was $513.22 - $514.06. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  5. Represents the weighted average sales price. The range of prices received for the reported transactions was $514.25 - $515.13. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  6. Represents the weighted average sales price. The range of prices received for the reported transactions was $515.30 - $516.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  7. Represents the weighted average sales price. The range of prices received for the reported transactions was $516.31 - $517.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  8. Represents the weighted average sales price. The range of prices received for the reported transactions was $517.33 - $518.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
  9. One-third of the stock options vested on June 9, 2004 and the remaining stock options vested pro rata monthly thereafter through June 6, 2006.
  10. One-third of the stock options vested on June 2, 2005 and the remaining stock options vested pro rata monthly thereafter through June 2, 2007.