Home > Insider Trading > Filing (0001179110-11-008150)

Filing Details

Accession Number:: 0001179110-11-008150
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-05-17 18:02:14
Reporting Period:: 2011-05-16

Filing Date:: 2011-05-17
Accepted Time:: 2011-05-17 17:02:14
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1228718	E Jeffrey Epstein	800 Connecticut Avenue Norwalk CT 06854		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-05-16	3,333	$23.94	10,541	No	4	M	Direct
Stock Options	Acquisiton	2011-05-16	2,000	$28.22	12,541	No	4	M	Direct
Stock Options	Disposition	2011-05-16	579	$512.38	11,962	No	4	S	Direct
Common Stock	Disposition	2011-05-16	600	$513.70	11,362	No	4	S	Direct
Common Stock	Disposition	2011-05-16	600	$514.79	10,762	No	4	S	Direct
Common Stock	Disposition	2011-05-16	900	$515.92	9,862	No	4	S	Direct
Common Stock	Disposition	2011-05-16	2,300	$516.67	7,562	No	4	S	Direct
Common Stock	Disposition	2011-05-16	354	$517.66	7,208	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Show Other Fields >>

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (right to buy)	Acquisiton	2011-05-16	3,333	$0.00	3,333	$23.94
Common Stock	Stock Options (right to buy)	Acquisiton	2011-05-16	2,000	$0.00	2,000	$28.22

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-06-09	No	4	M	Direct
6,000		2014-06-02	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Restricted Stock Units	1,597	Direct

Footnotes

The shares were sold pursuant to a sales plan, dated March 7, 2011 (the "2011 Plan"), that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The existence of the 2011 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33).
Includes, among other things, 1,428 shares of priceline.com common stock, the receipt of which have been deferred by Mr. Epstein.
Represents the weighted average sales price. The range of prices received for the reported transactions was $512.00 - $512.63. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $513.22 - $514.06. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $514.25 - $515.13. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $515.30 - $516.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $516.31 - $517.27. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $517.33 - $518.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
One-third of the stock options vested on June 9, 2004 and the remaining stock options vested pro rata monthly thereafter through June 6, 2006.
One-third of the stock options vested on June 2, 2005 and the remaining stock options vested pro rata monthly thereafter through June 2, 2007.