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Filing Details

Accession Number:: 0001209191-11-026417
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-05-05 18:00:17
Reporting Period:: 2011-05-03

Filing Date:: 2011-05-05
Accepted Time:: 2011-05-05 17:00:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
5133	American Greetings Corp	AM	Greeting Cards (2771)	340065325

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1223163	Zev Weiss	One American Road Cleveland OH 44144	Chief Executive Officer	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Shares	Acquisiton	2011-05-03	33,334	$13.15	33,334	No	4	M	Direct
Class A Common Shares	Disposition	2011-05-03	33,334	$23.92	0	No	4	S	Direct
Class B Common Shares	Acquisiton	2011-05-03	28,750	$0.00	104,375	No	4	A	Direct
Class B Common Shares	Disposition	2011-05-03	2,212	$23.72	102,163	No	4	F	Direct
Class B Common Shares	Disposition	2011-05-03	2,997	$23.72	99,166	No	4	D	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	A	Direct
No	4	F	Direct
No	4	D	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Shares	Stock Option	Disposition	2011-05-03	33,334	$0.00	33,334	$13.15

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2013-03-03	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class B Common Shares	84,330	Indirect	By Deferred Comp.
Class B Common Shares	445,454	Indirect	By LLC

Footnotes

The price reported in Column 4 is a weighted average price for shares sold on May 3, 2011, with prices ranging from $23.70 to $24.32, inclusive. The reporting person undertakes to provide to American Greetings Corporation, any security holder thereof, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Represents restricted stock units granted to the reporting person on May 3, 2011. The restricted stock units will vest and shares will be issued with respect to 9,584 shares on the first anniversary date of grant, and with respect to 9,583 shares on the second and third anniversary dates of grant, based on the continued employment of the reporting person.
Represents the number of shares withheld for the payment of taxes due upon vesting of restricted stock units.
The shares were sold to American Greetings Corporation in accordance with its Amended and Restated Articles of Incorporation.
Represents the number of shares allocated to the account of the reporting person under the Corporation's Executive Officers Deferred Compensation Plan, including dividend equivalents credited with respect to any dividends paid on the issuer's common shares.
On August 11, 2006, the Reporting Person acquired membership interests in the Irving I. Stone Limited Liability Company (the "LLC") representing 24.5% of the equity in the LLC. As a result of such acquisition, the Reporting Person may be deemed to have an indirect beneficial ownership interest in 445,454 of the 1,818,182 Class B common shares owned by the LLC.
These options became fully exercisable on March 3, 2006.