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Filing Details

Accession Number:: 0000899243-22-009747
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2022-03-07 18:39:25
Reporting Period:: 2022-03-03

Accepted Time:: 2022-03-07 18:39:25
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1643953	Purple Innovation Inc.	PRPL	()	DE

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1356974	Coliseum Capital Partners, L.p.	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No
1409585	Coliseum Capital, Llc	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No
1409751	Coliseum Capital Management, Llc	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No
1430708	S Christopher Shackelton	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No
1454123	Adam Gray	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No
1807345	Coliseum Capital Co-Invest Iii, L.p.	105 Rowayton Ave. Rowayton CT 06853	Yes	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock ("Common Stock")	Acquisiton	2022-03-03	1,797,545	$7.23	18,602,798	No	4	P	Indirect	See Footnotes
Common Stock	Acquisiton	2022-03-04	3,215,000	$7.30	21,817,798	No	4	P	Indirect	See Footnotes
Common Stock	Acquisiton	2022-03-07	1,460,000	$6.98	23,277,798	No	4	P	Indirect	See Footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	See Footnotes
No	4	P	Indirect	See Footnotes
No	4	P	Indirect	See Footnotes

Footnotes

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.61 to $7.60, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.83 to $7.65, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $6.49 to $7.30, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.
Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.
Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 15,890,856; 2,557,483; and 4,829,459 shares of Common Stock, respectively.