Home > Insider Trading > Filing (0001209191-21-067996)

Filing Details

Accession Number:: 0001209191-21-067996
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-12-03 19:07:33
Reporting Period:: 2021-12-01

Accepted Time:: 2021-12-03 19:07:33
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1670811	B Eric Paley	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2021-12-01	2,302	$98.36	123,408	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	646	$99.67	122,762	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	724	$100.73	122,038	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	1,623	$101.85	120,415	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	2,379	$103.43	118,036	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	1,030	$104.55	117,006	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	276	$105.71	116,730	No	4	S	Direct
Class A Common Stock	Disposition	2021-12-01	1,878	$98.32	62,402	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	1,017	$99.28	61,385	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	1,012	$100.79	60,373	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	1,527	$101.86	58,846	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	1,509	$103.17	57,337	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	1,324	$104.03	56,013	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	503	$104.80	55,510	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2021-12-01	242	$105.77	55,268	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	43,920	Indirect	See Footnote

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.90 to $98.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $99.41 to $100.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.46 to $100.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.46 to $102.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.93 to $103.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.17 to $105.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.24 to $105.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $97.84 to $98.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $98.92 to $99.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.39 to $100.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.52 to $102.23, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.52 to $103.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.64 to $104.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.70 to $105.24, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").