Home > Insider Trading > Filing (0001818383-21-000097)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1818383	Mediaalpha Inc.	MAX	Insurance Carriers, Nec (6399)	851854133

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1830019	Jeff Sweetser	C/O Mediaalpha, Inc. 700 South Flower Street, Suite 640 Los Angeles CA 90017	See Remarks	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2021-09-01	8,000	$0.00	27,525	No	4	M	Direct
Class A Common Stock	Disposition	2021-09-03	8,000	$22.36	19,525	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B-1 Units of QL Holdings LLC and Class B Common Stock	Disposition	2021-09-01	8,000	$0.00	8,000	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
103,754			No	4	M	Direct

Footnotes

On September 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.03 to $22.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.