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Filing Details

Accession Number:: 0001209191-21-054847
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-09-03 17:40:43
Reporting Period:: 2021-09-01

Accepted Time:: 2021-09-03 17:40:43
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1670811	B Eric Paley	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Disposition	2021-09-01	3,844	$79.59	134,366	No	4	S	Direct
Class A Common Stock	Disposition	2021-09-01	3,656	$80.31	130,710	No	4	S	Direct
Class A Common Stock	Disposition	2021-09-01	3,866	$79.61	72,914	No	4	S	Indirect	See Footnote
Class A Common Stock	Disposition	2001-09-01	3,634	$80.30	69,280	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	43,920	Indirect	See Footnote

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.99 to $79.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 124,389 additional shares of common stock.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.97 to $79.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 69,102 additional shares of common stock.
The reported securities are owned directly by the Eric Paley 2015 Remainder Trust (the "2015 Remainder Trust").
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.97 to $80.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 39,528 additional shares of common stock.
The reported securities are owned directly by the Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust-Exempt").