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Filing Details

Accession Number:: 0001818383-21-000061
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-08-03 20:07:02
Reporting Period:: 2021-07-30

Accepted Time:: 2021-08-03 20:07:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1818383	Mediaalpha Inc.	MAX	Insurance Carriers, Nec (6399)	851854133

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1829989	Keith Cramer	C/O Mediaalpha, Inc. 700 South Flower Street, Suite 640 Los Angeles CA 90017	See Remarks	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2021-07-30	12,762	$0.00	34,914	No	4	M	Direct
Class A Common Stock	Acquisiton	2021-08-02	11,750	$0.00	46,664	No	4	M	Direct
Class A Common Stock	Disposition	2021-08-02	5,455	$32.85	41,209	No	4	S	Direct
Class A Common Stock	Disposition	2021-08-02	288	$33.29	40,921	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Restricted Stock Units	Disposition	2021-07-30	12,762	$0.00	12,762	$0.00
Class A Common Stock	Class B-1 Units of QL Holdings LLC and Class B Common Stock	Disposition	2021-08-02	11,750	$0.00	11,750	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
114,861			No	4	M	Direct
259,800			No	4	M	Direct

Footnotes

One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
On August 2, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.22 to $33.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.24 to $33.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
On October 30, 2020, the Reporting Person was granted 153,147 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.