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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184324	B Lynn Fuller	1398 Central Ave. Dubuque IA 52001	President & Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-05-06	1,000	$14.70	572,055	No	4	P	Indirect	As Trustee

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	As Trustee

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	22,742	Direct
Common Stock	21,000	Indirect	Partnership
Common Stock	6,000	Indirect	By Spouse
Common Stock	2,098	Indirect	By Son
Common Stock	123,078	Indirect	As Trustee
Common Stock	659	Indirect	Minor Son
Common Stock	12,188	Indirect	HTLF Retirement Plan

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Non-Qualified Stock Option (Right To Buy)	$19.48	2014-01-20	15,000	0	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$21.00	2015-02-10	15,000	15,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy	$21.60	2016-02-06	10,000	10,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$29.65	2017-01-16	10,000	10,000	Direct
Common Stock	Non-Qualified Stock Option (Right to Buy)	$18.60	2018-01-24	8,000	8,000	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2014-01-20	15,000	0	Direct
2015-02-10	15,000	15,000	Direct
2016-02-06	10,000	10,000	Direct
2017-01-16	10,000	10,000	Direct
2018-01-24	8,000	8,000	Direct

Footnotes

The reporting person disclaims beneficial ownership of these securities,and this report shall not be deemed to be an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or any other purpose.
Shares held by Lynn B. Fuller Trust Under Agreement dated 5-7-96, Lynn B. Fuller Trustee
Shares held by the Emma O. Fuller Trust dated 9-3-85 Dubuque Bank & Trust, L.S. Fuller & L.B. Fuller, co-trustees
Represents options to buy granted under the Company's Stock Option Plan, a Rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of date of grant.
These shares participate in a Dividend Reinvestment Plan.
Includes 4,742 Restricted Stock Awards granted under the 2005 Long-Term Incentive Plan.
Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protection Act of 2006.
Includes 18,000 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date. The RSU grant is subject to the settlement restrictions under the TARP.
Includes 2,846 shares transferred from IRA to Retirement Plan on 4-6-10.