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Filing Details

Accession Number:: 0001818383-21-000033
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-07-09 20:29:17
Reporting Period:: 2021-07-07

Accepted Time:: 2021-07-09 20:29:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1818383	Mediaalpha Inc.	MAX	Insurance Carriers, Nec (6399)	851854133

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1829946	Steven Yi	C/O Mediaalpha, Inc. 700 South Flower Street, Suite 640 Los Angeles CA 90017	See Remarks	Yes	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2021-07-07	13,232	$36.89	164,445	No	4	S	Direct
Class A Common Stock	Disposition	2021-07-07	1,768	$37.96	162,677	No	4	S	Direct
Class A Common Stock	Disposition	2021-07-08	2,000	$36.35	160,677	No	4	S	Direct
Class A Common Stock	Disposition	2021-07-08	5,049	$37.35	155,628	No	4	S	Direct
Class A Common Stock	Disposition	2021-07-09	8,341	$34.97	147,287	No	4	S	Direct
Class A Common Stock	Disposition	2021-07-09	11,110	$36.62	136,177	No	4	S	Direct
Class A Common Stock	Disposition	2021-07-09	3,500	$36.96	132,677	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.79 to $38.69 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.91 to $36.85 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.91 to $37.87 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $34.76 to $35.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $35.81 to $36.80 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.83 to $37.16 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.