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Filing Details

Accession Number:: 0001562180-21-004869
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-07-09 08:53:37
Reporting Period:: 2021-07-08

Accepted Time:: 2021-07-09 08:53:37
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1008079	James C Koch	C/O The Boston Beer Company One Design Center Place, Suite 850 Boston MA 02210	Chairman	No	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common	Disposition	2021-07-08	100	$937.04	62,258	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$938.29	62,158	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$949.39	62,058	No	4	S	Direct
Class A Common	Disposition	2021-07-08	300	$954.90	61,758	No	4	S	Direct
Class A Common	Disposition	2021-07-08	178	$956.15	61,580	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$957.30	61,480	No	4	S	Direct
Class A Common	Disposition	2021-07-08	300	$958.46	61,180	No	4	S	Direct
Class A Common	Disposition	2021-07-08	200	$960.18	60,980	No	4	S	Direct
Class A Common	Disposition	2021-07-08	200	$961.51	60,780	No	4	S	Direct
Class A Common	Disposition	2021-07-08	109	$962.72	60,671	No	4	S	Direct
Class A Common	Disposition	2021-07-08	113	$964.71	60,558	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$965.45	60,458	No	4	S	Direct
Class A Common	Disposition	2021-07-08	200	$967.62	60,258	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$968.78	60,158	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$969.91	60,058	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$976.29	59,958	No	4	S	Direct
Class A Common	Disposition	2021-07-08	100	$983.92	59,858	No	4	S	Direct
Class A Common	Disposition	2021-07-08	3,656	$0.00	0	No	4	J	Indirect	By spouse as custodian for children under UGTMA
Class A Common	Acquisiton	2021-07-08	3,656	$0.00	3,656	No	4	J	Indirect	By adult children. Reporting Person disclaims beneficial ownership.

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	J	Indirect	By spouse as custodian for children under UGTMA
No	4	J	Indirect	By adult children. Reporting Person disclaims beneficial ownership.

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common	33,248	Indirect	By LLC managed by spouse
Class A Common	23,486	Indirect	Custodian for children under UGTMA
Class A Common	77,627	Indirect	By Foundation managed by Reporting Person
Class A Common	5,000	Indirect	By Trust as Trustee
Class A Common	2,532	Indirect	By spouse in trust for children

Footnotes

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 7, 2021.
The shares reported include 212 shares of restricted stock subject to vesting conditions.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $954.54 to $955.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 178 shares is from $955.97 to $956.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $958.39 to $958.55. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $959.86 to $960.49. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $961.16 to $961.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 113 shares is from $964.21 to $964.77. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $967.51 to $967.73. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
Shares formerly held by the Reporting Person's Spouse as custodian of two UTMA trusts for the benefit of their children. On the transaction date, the shares were transferred to the individual holdings of the children.