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Filing Details

Accession Number:: 0001181431-11-027540
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-05-05 18:03:14
Reporting Period:: 2011-05-03

Filing Date:: 2011-05-05
Accepted Time:: 2011-05-05 18:03:14
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1297336	Reachlocal Inc	RLOC	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1491817	Nathan Hanks	C/O Reachlocal, Inc. 21700 Oxnard St, Suite 1600 Woodland Hills CA 91367	Chief Distribution Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2011-05-03	12,710	$21.39	155,310	No	4	S	Indirect	See footnote
Common Stock	Disposition	2011-05-04	55,783	$22.19	99,527	No	4	S	Indirect	See footnote
Common Stock	Acquisiton	2011-05-05	9,000	$1.03	216,500	No	4	M	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See footnote
No	4	S	Indirect	See footnote
No	4	M	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2010-12-31	9,000	$0.00	9,000	$1.03

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
155,260		2017-06-24	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 16, 2010.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.83 to $22.05, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
These securities are directly held by Digital Media Distribution, LLC, of which the reporting person is the Managing Director.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.83 to $22.95, inclusive. The reporting person undertakes to provide to ReachLocal, Inc., any security holder of ReachLocal, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in herein.
The shares subject to this option vest according to the following schedule: 25% of the total number of shares vest on the first anniversary of the December 1, 2006 vesting start date (the "2006 Vesting Start Date") and pro-rata monthly thereafter. This stock option will be completely vested on the fourth anniversary of the 2006 Vesting Start Date.