Filing Details
- Accession Number:
- 0001209191-21-042843
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2021-06-23 19:21:30
- Reporting Period:
- 2021-06-21
- Accepted Time:
- 2021-06-23 19:21:30
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1671933 | Trade Desk Inc. | TTD | Services-Computer Programming, Data Processing, Etc. (7370) | 271887399 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1796825 | Jeffrey Blake Grayson | C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001 | Chief Financial Officer | No | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Class A Common Stock | Acquisiton | 2021-06-21 | 5,210 | $27.24 | 218,400 | No | 4 | M | Direct | |
| Class A Common Stock | Disposition | 2021-06-21 | 5,210 | $61.50 | 213,190 | No | 4 | S | Direct | |
| Class A Common Stock | Acquisiton | 2021-06-21 | 1,420 | $27.24 | 214,610 | No | 4 | M | Direct | |
| Class A Common Stock | Disposition | 2021-06-21 | 1,420 | $61.50 | 213,190 | No | 4 | S | Direct | |
| Class A Common Stock | Acquisiton | 2021-06-21 | 1,510 | $30.00 | 214,700 | No | 4 | M | Direct | |
| Class A Common Stock | Disposition | 2021-06-21 | 1,510 | $61.50 | 213,190 | No | 4 | S | Direct | |
| Class A Common Stock | Disposition | 2021-06-21 | 670 | $61.50 | 212,520 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | M | Direct | |
| No | 4 | S | Direct | |
| No | 4 | M | Direct | |
| No | 4 | S | Direct | |
| No | 4 | M | Direct | |
| No | 4 | S | Direct | |
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Class A Common Stock | Employee Stock Option (Right to Buy) | Disposition | 2021-06-21 | 5,210 | $0.00 | 5,210 | $27.24 |
| Class A Common Stock | Employee Stock Option (Right to Buy) | Disposition | 2021-06-21 | 1,420 | $0.00 | 1,420 | $27.24 |
| Class A Common Stock | Employee Stock Option (Right to Buy) | Disposition | 2021-06-21 | 1,510 | $0.00 | 1,510 | $30.00 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 186,600 | 2029-12-27 | No | 4 | M | Direct | |
| 79,130 | 2029-12-27 | No | 4 | M | Direct | |
| 84,500 | 2030-05-15 | No | 4 | M | Direct |
Reported Derivative Holdings
| Sec. Name | Sec. Type | Price | Date | Expiration Date | Amount | Remaning Holdings | Nature of Ownership |
|---|---|---|---|---|---|---|---|
| Class A Common Stock | Employee Stock Option (Right to Buy) | $74.64 | 2031-04-28 | 0 | 61,370 | Direct |
| Expiration Date | Amount | Remaning Holdings | Nature of Ownership |
|---|---|---|---|
| 2031-04-28 | 0 | 61,370 | Direct |
Footnotes
- On June 16, 2021, the Issuer effected a 10-for-1 stock split of its common stock resulting in the reporting person's ownership of 191,871 additional shares of common stock.
- The Sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $61.45 to $61.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- This option was previously reported as covering 19,181 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021
- The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
- This option was previously reported as covering 8,055 shares at an exercise price of $272.35 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
- The option was granted on December 27, 2019. The VCD was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- This option was previously reported as covering 8,601 shares at an exercise price of $300.01 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
- The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
- This option was previously reported as covering 6,137 shares at an exercise price of $746.37 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
- The option was granted on April 28, 2021, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
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