Home > Insider Trading > Filing (0001209191-21-039071)

Filing Details

Accession Number:: 0001209191-21-039071
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-06-08 21:22:01
Reporting Period:: 2021-06-04

Accepted Time:: 2021-06-08 21:22:01
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	Services-Computer Programming, Data Processing, Etc. (7370)	271887399

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1755875	Susan Vobejda	C/O The Trade Desk, Inc. 42 North Chestnut St. Ventura CA 93001	Chief Marketing Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2021-06-04	5,262	$48.00	29,001	No	4	M	Direct
Class A Common Stock	Disposition	2021-06-04	2,215	$575.66	26,786	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	1,655	$576.64	25,131	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	1,333	$577.26	23,798	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	59	$578.50	23,739	No	4	S	Direct
Class A Common Stock	Acquisiton	2021-06-04	4,380	$142.45	28,119	No	4	M	Direct
Class A Common Stock	Disposition	2021-06-04	2,856	$576.16	25,263	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	1,316	$577.19	23,947	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	208	$578.49	23,739	No	4	S	Direct
Class A Common Stock	Acquisiton	2021-06-04	2,469	$263.34	26,208	No	4	M	Direct
Class A Common Stock	Disposition	2021-06-04	703	$577.68	25,505	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	1,494	$578.35	24,011	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	272	$580.00	23,739	No	4	S	Direct
Class A Common Stock	Acquisiton	2021-06-04	2,428	$300.01	26,167	No	4	M	Direct
Class A Common Stock	Disposition	2021-06-04	1,228	$580.23	24,939	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	1,200	$581.18	23,739	No	4	S	Direct
Class A Common Stock	Disposition	2021-06-04	1,476	$574.75	22,263	No	4	F	Direct
Class A Common Stock	Disposition	2021-06-04	2,009	$574.75	20,254	No	4	F	Direct
Class A Common Stock	Disposition	2021-06-04	916	$574.75	19,338	No	4	F	Direct
Class A Common Stock	Disposition	2021-06-04	518	$574.75	18,820	No	4	F	Direct
Class A Common Stock	Disposition	2021-06-04	530	$574.75	18,290	No	4	F	Direct
Class A Common Stock	Disposition	2021-06-04	2,329	$0.00	15,961	No	4	D	Direct
Class A Common Stock	Disposition	2021-06-04	2,631	$0.00	13,330	No	4	D	Direct
Class A Common Stock	Disposition	2021-06-04	2,692	$0.00	10,638	No	4	D	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	F	Direct
No	4	F	Direct
No	4	F	Direct
No	4	F	Direct
No	4	F	Direct
No	4	D	Direct
No	4	D	Direct
No	4	D	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-06-04	5,262	$0.00	5,262	$48.00
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-06-04	4,380	$0.00	4,380	$142.45
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-06-04	2,469	$0.00	2,469	$263.34
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-06-04	2,428	$0.00	2,428	$300.01

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2027-12-01	No	4	M	Direct
2,205	2028-12-01	No	4	M	Direct
3,704	2029-12-01	No	4	M	Direct
4,857	2030-05-15	No	4	M	Direct

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $575.01 to $576.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.01 to $577.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.02 to $577.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.00 to $576.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.00 to $577.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.49 to $578.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.16 to $578.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.05 to $578.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $580.00 to $580.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $581.00 to $581.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2018 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
The reported shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.
The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.