Filing Details

Accession Number:
0001209191-21-023024
Form Type:
4
Zero Holdings:
No
Publication Time:
2021-03-25 16:40:13
Reporting Period:
2021-03-23
Accepted Time:
2021-03-25 16:40:13
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1818383 Mediaalpha Inc. MAX Insurance Carriers, Nec (6399) 851854133
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1829946 Steven Yi C/O Mediaalpha, Inc.
700 South Flower Street, Suite 640
Los Angeles CA 90017
See Remarks Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2021-03-23 643,844 $0.00 643,844 No 4 C Indirect By OBF Investments,LLC
Class A Common Stock Disposition 2021-03-23 643,844 $44.62 0 No 4 S Indirect By OBF Investments,LLC
Class A Common Stock Acquisiton 2021-03-23 198,024 $0.00 198,024 No 4 C Indirect By QuoteLab Holdings, Inc.
Class A Common Stock Disposition 2021-03-23 198,024 $44.62 0 No 4 S Indirect By QuoteLab Holdings, Inc.
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect By OBF Investments,LLC
No 4 S Indirect By OBF Investments,LLC
No 4 C Indirect By QuoteLab Holdings, Inc.
No 4 S Indirect By QuoteLab Holdings, Inc.
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B-1 Units of QL Holdings LLC and Class B Common Stock Disposition 2021-03-23 643,844 $0.00 643,844 $0.00
Class A Common Stock Class B-1 Units of QL Holdings LLC and Class B Common Stock Disposition 2021-03-23 198,024 $0.00 198,024 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
3,923,885 No 4 C Indirect
0 No 4 C Indirect
Footnotes
  1. On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.
  2. On March 23, 2021, OBF Investments, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.
  3. Reflects shares of Class B-1 Units held directly by OBF Investments, LLC. Mr. Yi is the managing member and OBF Investments, LLC is wholly owned indirectly by Mr. Yi and his wife.
  4. This amount represents the $46.00 secondary public offering price per share of Class A Common Stock of the Issuer, less the underwriting discount of $1.38 per share.
  5. Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Yi is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.
  6. Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.