Filing Details
- Accession Number:
- 0001209191-21-023024
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2021-03-25 16:40:13
- Reporting Period:
- 2021-03-23
- Accepted Time:
- 2021-03-25 16:40:13
- SEC Url:
- Form 4 Filing
Issuer
Cik | Name | Symbol | Sector (SIC) | IRS No |
---|---|---|---|---|
1818383 | Mediaalpha Inc. | MAX | Insurance Carriers, Nec (6399) | 851854133 |
Insiders
Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
---|---|---|---|---|---|---|---|
1829946 | Steven Yi | C/O Mediaalpha, Inc. 700 South Flower Street, Suite 640 Los Angeles CA 90017 | See Remarks | Yes | Yes | No | No |
Reported Non-Derivative Transactions
Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
---|---|---|---|---|---|---|---|---|---|---|
Class A Common Stock | Acquisiton | 2021-03-23 | 643,844 | $0.00 | 643,844 | No | 4 | C | Indirect | By OBF Investments,LLC |
Class A Common Stock | Disposition | 2021-03-23 | 643,844 | $44.62 | 0 | No | 4 | S | Indirect | By OBF Investments,LLC |
Class A Common Stock | Acquisiton | 2021-03-23 | 198,024 | $0.00 | 198,024 | No | 4 | C | Indirect | By QuoteLab Holdings, Inc. |
Class A Common Stock | Disposition | 2021-03-23 | 198,024 | $44.62 | 0 | No | 4 | S | Indirect | By QuoteLab Holdings, Inc. |
Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
---|---|---|---|---|
No | 4 | C | Indirect | By OBF Investments,LLC |
No | 4 | S | Indirect | By OBF Investments,LLC |
No | 4 | C | Indirect | By QuoteLab Holdings, Inc. |
No | 4 | S | Indirect | By QuoteLab Holdings, Inc. |
Reported Derivative Transactions
Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
---|---|---|---|---|---|---|---|
Class A Common Stock | Class B-1 Units of QL Holdings LLC and Class B Common Stock | Disposition | 2021-03-23 | 643,844 | $0.00 | 643,844 | $0.00 |
Class A Common Stock | Class B-1 Units of QL Holdings LLC and Class B Common Stock | Disposition | 2021-03-23 | 198,024 | $0.00 | 198,024 | $0.00 |
Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
---|---|---|---|---|---|---|
3,923,885 | No | 4 | C | Indirect | ||
0 | No | 4 | C | Indirect |
Footnotes
- On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.
- On March 23, 2021, OBF Investments, LLC exchanged 643,844 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 643,844 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis and QuoteLab Holdings, Inc. exchanged 565,783 Class B-1 Units, along with 565,783 shares of Class B Common Stock, for shares of Class A Common Stock on a one-for-one basis.
- Reflects shares of Class B-1 Units held directly by OBF Investments, LLC. Mr. Yi is the managing member and OBF Investments, LLC is wholly owned indirectly by Mr. Yi and his wife.
- This amount represents the $46.00 secondary public offering price per share of Class A Common Stock of the Issuer, less the underwriting discount of $1.38 per share.
- Reflects 35% of the 565,783 shares of Class B-1 Units sold directly by QuoteLab Holdings, Inc. Mr. Yi is the indirect holder of 35% of the voting interests and economic interests in QuoteLab Holdings, Inc.
- Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.