Filing Details

Accession Number:
0001209191-21-023007
Form Type:
4
Zero Holdings:
No
Publication Time:
2021-03-25 16:27:46
Reporting Period:
2021-03-23
Accepted Time:
2021-03-25 16:27:46
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1818383 Mediaalpha Inc. MAX Insurance Carriers, Nec (6399) 851854133
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1829960 Brian Mikalis C/O Mediaalpha, Inc.
700 South Flower Street, Suite 640
Los Angeles CA 90017
See Remarks No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2021-03-23 20,491 $0.00 30,700 No 4 C Direct
Class A Common Stock Disposition 2021-03-23 20,491 $44.62 10,209 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B-1 Units of QL Holdings LLC and Class B Common Stock Disposition 2021-03-23 20,491 $0.00 20,491 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
152,963 No 4 C Direct
Footnotes
  1. On March 23, 2021, MediaAlpha, Inc. (the "Issuer") closed a secondary offering of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). The Issuer did not offer any of its common stock in the offering and did not receive any proceeds from the offering.
  2. On March 23, 2021, Mr. Mikalis exchanged 20,491 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 20,491 shares of Class B Common Stock (the "Class B Common Stock"), for shares of Class A Common Stock on a one-for-one basis.
  3. This amount represents the $46.00 secondary public offering price per share of Class A Common Stock, less the underwriting discount of $1.38 per share.
  4. Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. Pursuant to Mr. Mikali's award agreement, 25% of the equity granted is currently vested, and the remaining 75% of the equity will vest ratably each month over the 36 months following the first anniversary of the vesting commencement date set forth in the agreement.