Filing Details

Accession Number:
0001209191-21-013415
Form Type:
4
Zero Holdings:
No
Publication Time:
2021-02-23 18:43:50
Reporting Period:
2021-02-19
Accepted Time:
2021-02-23 18:43:50
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD Services-Computer Programming, Data Processing, Etc. (7370) 271887399
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1755875 Susan Vobejda C/O The Trade Desk, Inc.
42 North Chestnut St.
Ventura CA 93001
Chief Marketing Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2021-02-19 1,750 $48.00 24,108 No 4 M Direct
Class A Common Stock Disposition 2021-02-19 1,750 $900.00 22,358 No 4 S Direct
Class A Common Stock Acquisiton 2021-02-19 730 $142.45 23,088 No 4 M Direct
Class A Common Stock Disposition 2021-02-19 730 $900.00 22,358 No 4 S Direct
Class A Common Stock Acquisiton 2021-02-19 412 $263.34 22,770 No 4 M Direct
Class A Common Stock Disposition 2021-02-19 412 $900.00 22,358 No 4 S Direct
Class A Common Stock Acquisiton 2021-02-19 404 $300.01 22,762 No 4 M Direct
Class A Common Stock Disposition 2021-02-19 404 $900.00 22,358 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2021-02-19 1,750 $0.00 1,750 $48.00
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2021-02-19 730 $0.00 730 $142.45
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2021-02-19 412 $0.00 412 $263.34
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2021-02-19 404 $0.00 404 $300.01
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
8,762 2027-12-01 No 4 M Direct
8,045 2028-12-01 No 4 M Direct
7,201 2029-12-01 No 4 M Direct
8,095 2030-05-15 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  2. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  3. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  4. The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on the first monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  5. The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.