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Filing Details

Accession Number:: 0001213900-21-010453
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-02-18 21:53:53
Reporting Period:: 2021-02-16

Accepted Time:: 2021-02-18 21:53:53
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1701758	Lovesac Co	LOVE	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1259062	R Andrew Heyer	Two Landmark Square, Suite 300 Stamford CT 06901		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	2,636	$61.13	971,530	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	149	$61.13	971,381	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	715	$61.13	970,666	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	15,668	$60.32	954,998	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	886	$60.32	954,112	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	4,251	$60.32	949,861	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	136,850	$59.26	813,011	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	7,741	$59.26	805,270	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	37,124	$59.26	768,146	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	2,997	$58.93	765,149	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	170	$58.93	764,979	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-16	813	$58.93	764,166	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	602	$60.47	763,564	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	35	$60.47	763,529	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	163	$60.47	763,366	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	7,463	$59.31	755,903	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	422	$59.31	755,481	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	2,024	$59.31	753,457	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	14,886	$58.59	738,571	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	842	$58.59	737,729	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	4,039	$58.59	733,690	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	16,738	$57.28	716,952	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	946	$57.28	716,006	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	4,541	$57.28	711,465	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	24,325	$56.68	687,140	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	1,375	$56.68	685,765	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-02-17	6,599	$56.68	679,166	No	4	S	Indirect	See footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $0.00001 Par Value	157,599	Direct
Common Stock, $0.00001 Par Value	38,287	Indirect	See footnote

Footnotes

Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").
Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").
Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).
By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
These shares are owned directly by Mr. Heyer.
These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.