Filing Details

Accession Number:
0001213900-21-004462
Form Type:
4
Zero Holdings:
No
Publication Time:
2021-01-26 17:58:22
Reporting Period:
2021-01-25
Accepted Time:
2021-01-26 17:58:22
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL Household Furniture (2510) 474078206
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1731810 Kale Casey Mcgarvey C/O Purple Innovation, Inc., 4100 N.
Chapel Ridge Rd., Suite 200
Lehi UT 84043
Chief Legal Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2021-01-25 55,000 $0.00 55,000 No 4 C Direct
Class A Common Stock Disposition 2021-01-25 5,000 $41.03 50,000 No 4 S Direct
Class A Common Stock Disposition 2021-01-25 50,000 $40.48 0 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2021-01-25 55,000 $0.00 55,000 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
95,000 No 4 C Direct
Footnotes
  1. The shares of Class B Common Stock are convertible (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended, and have no expiration date.
  2. The reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2020.
  3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.00 to $41.05, inclusive.
  4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.00 to $40.95, inclusive.