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Filing Details

Accession Number:: 0001593968-21-000124
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-01-12 16:46:02
Reporting Period:: 2021-01-08

Accepted Time:: 2021-01-12 16:46:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1615165	Veritone Inc.	VERI	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1077131	Iii Louis G Graziadio	149 Palos Verdes Blvd. Suite G Redondo Beach CA 90277		No	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2021-01-08	982	$36.40	134,283	No	4	S	Direct
Common Stock	Disposition	2021-01-08	6,333	$36.40	315,166	No	4	S	Indirect	By Graziadio Family Trust
Common Stock	Disposition	2021-01-08	1,066	$36.40	7,134	No	4	S	Indirect	By Annuity Trust
Common Stock	Disposition	2021-01-08	166	$36.40	6,434	No	4	S	Indirect	By Ginarra
Common Stock	Disposition	2021-01-08	132	$36.40	3,368	No	4	S	Indirect	By spouse
Common Stock	Disposition	2021-01-08	166	$36.40	4,534	No	4	S	Indirect	By son
Common Stock	Disposition	2021-01-08	166	$36.40	4,534	No	4	S	Indirect	By daughter
Common Stock	Disposition	2021-01-08	545	$36.40	16,091	No	4	S	Indirect	By Ginmarra
Common Stock	Disposition	2021-01-08	258	$36.40	4,517	No	4	S	Indirect	By Gino Trust
Common Stock	Disposition	2021-01-08	258	$36.40	4,517	No	4	S	Indirect	By Marianna Trust
Common Stock	Disposition	2021-01-08	166	$36.40	2,334	No	4	S	Indirect	By Foundation
Common Stock	Disposition	2021-01-08	2,135	$36.40	59,271	No	4	S	Indirect	By Boss Holdings, Inc.
Common Stock	Disposition	2021-01-08	596	$36.40	3,693	No	4	S	Indirect	By Western Metals Corporation
Common Stock	Disposition	2021-01-08	1,666	$36.40	13,034	No	4	S	Indirect	By Graziadio Dynasty Trust II

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Indirect	By Graziadio Family Trust
No	4	S	Indirect	By Annuity Trust
No	4	S	Indirect	By Ginarra
No	4	S	Indirect	By spouse
No	4	S	Indirect	By son
No	4	S	Indirect	By daughter
No	4	S	Indirect	By Ginmarra
No	4	S	Indirect	By Gino Trust
No	4	S	Indirect	By Marianna Trust
No	4	S	Indirect	By Foundation
No	4	S	Indirect	By Boss Holdings, Inc.
No	4	S	Indirect	By Western Metals Corporation
No	4	S	Indirect	By Graziadio Dynasty Trust II

Footnotes

Sale was effected pursuant to a Rule 10b5-1 trading plan established by the holder effective as of August 17, 2020.
These shares are owned by the Graziadio Family Trust u/d/t 11/13/75 ("GFT"), an irrevocable trust established by Mr. Graziadio for the benefit of his children. Mr. Graziadio is neither a trustee nor a beneficiary of GFT and disclaims beneficial ownership of the shares owned by GFT except to the extent of the pecuniary interest of his children in such shares.
These shares are owned by the George & Reva Graziadio Charitable Lead Annuity Trust ("Annuity Trust") as to which Mr. Graziadio is the trustee and the children of Mr. Graziadio are remainder beneficiaries. Mr. Graziadio disclaims beneficial ownership of the shares owned by the Annuity Trust except to the extent of the pecuniary interest of his children in such shares.
These shares are owned by Ginarra Partners, LLC ("Ginarra"), a limited liability company majority owned by GFT and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims beneficial ownership of the shares owned by Ginarra except to the extent of the pecuniary interest of his children in such shares.
These shares are owned by Ginmarra Investors Fund 1 LLC ("Ginmarra"), a limited liability company majority owned by GFT and Ginarra and as to which Mr. Graziadio serves as president of the manager. Mr. Graziadio disclaims ownership of the shares owned by Ginmarra except to the extent of his pecuniary interest in such shares.
These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of the son of Mr. Graziadio, George L. Graziadio IV ("Gino Trust"). Mr. Graziadio is the trustee of the Gino Trust, but disclaims beneficial ownership of the shares owned by the Gino Trust except to the extent of the pecuniary interest of his son in such shares.
These shares are owned by George & Reva Graziadio Grandchildren Trust II for the benefit of the daughter of Mr. Graziadio, Marianna Graziadio ("Marianna Trust"). Mr. Graziadio is the trustee of the Marianna Trust, but disclaims beneficial ownership of the shares owned by the Marianna Trust except to the extent of the pecuniary interest of his daughter in such shares.
These shares are owned by the George and Reva Graziadio Foundation (the "Foundation"), a charitable foundation established by the parents of Mr. Graziadio, as to which Mr. Graziadio has no pecuniary interest. Mr. Graziadio is one of three directors of the Foundation, does not have the right to control disposition of the shares owned by the Foundation and disclaims beneficial ownership of the shares owned by the Foundation as he has no pecuniary interest in such shares.
These shares are owned by Boss Holdings, Inc. ("Boss Holdings"), a corporation as to which Mr. Graziadio, GFT and Ginarra together are majority shareholders and Mr. Graziadio is chairman and chief executive officer. Mr. Graziadio disclaims beneficial ownership of the shares owned by Boss Holdings except to the extent of his pecuniary interest in such shares.
These shares are owned by Western Metals Corporation ("Western Metals"), a corporation as to which GFT and Ginarra beneficially own a significant pecuniary interest and Mr. Graziadio is the president. Mr. Graziadio disclaims beneficial ownership of the shares owned by Western Metals except to the extent of his pecuniary interest in such shares.
These shares are owned by the Graziadio Dynasty Trust II for the benefit of reporting person.