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Filing Details

Accession Number:: 0001213900-21-001282
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-01-08 20:26:29
Reporting Period:: 2021-01-06

Accepted Time:: 2021-01-08 20:26:29
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1701758	Lovesac Co	LOVE	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1259062	R Andrew Heyer	Two Landmark Square, Suite 300 Stamford CT 06901		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.00001 Par Value	Disposition	2021-01-06	4,108	$45.25	1,549,930	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-06	1,092	$45.25	1,548,838	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-07	7,900	$45.02	1,540,938	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-07	2,100	$45.02	1,538,838	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-07	10,874	$46.33	1,527,964	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-07	2,890	$46.33	1,525,074	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-07	11,246	$47.15	1,513,828	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-07	2,990	$47.15	1,510,838	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-08	11,692	$47.36	1,499,146	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-08	3,108	$47.36	1,496,038	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-08	237	$48.86	1,495,801	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-08	63	$48.86	1,495,738	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-08	15,721	$46.48	1,480,017	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2021-01-08	4,179	$46.48	1,475,838	No	4	S	Indirect	See footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $0.00001 Par Value	140,458	Direct
Common Stock, $0.00001 Par Value	36,712	Indirect	See footnote

Footnotes

Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").
Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $45.25: $45.00 to $45.67, (b) with respect to the weighted average price of $45.02: $45.00 to $45.32, (c) with respect to the weighted average price of $46.33: $45.77 to $46.76, (d) with respect to the weighted average price of $47.15: $46.77 to $47.79, (e) with respect to the weighted average price of $47.36: $47.25 to $47.80, (f) with respect to the weighted average price of $48.86: $48.85 to $48.89, and (g) with respect to the weighted average price of $46.48: $46.11 to $46.73. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).
By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
These shares are owned directly by Mr. Heyer.
These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.