Home > Insider Trading > Filing (0001209191-20-065125)

Filing Details

Accession Number:: 0001209191-20-065125
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2020-12-23 20:17:14
Reporting Period:: 2020-12-21

Accepted Time:: 2020-12-23 20:17:14
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1671685	Randall David Pickles	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Technology Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2020-12-21	16,012	$30.15	62,850	No	4	M	Direct
Class A Common Stock	Acquisiton	2020-12-21	8,750	$48.00	71,600	No	4	M	Direct
Class A Common Stock	Acquisiton	2020-12-21	3,650	$142.45	75,250	No	4	M	Direct
Class A Common Stock	Acquisiton	2020-12-21	2,468	$263.34	77,718	No	4	M	Direct
Class A Common Stock	Acquisiton	2020-12-21	1,416	$300.01	79,134	No	4	M	Direct
Class A Common Stock	Disposition	2020-12-21	200	$923.47	78,934	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	366	$925.51	78,568	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	34	$927.00	78,534	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	1,452	$928.38	77,082	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	1,602	$929.46	75,480	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	2,438	$930.58	73,042	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	3,751	$931.38	69,291	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	2,810	$932.45	66,481	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	5,531	$933.42	60,950	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	5,488	$934.51	55,462	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	2,365	$935.39	53,097	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	1,006	$936.25	52,091	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	454	$937.51	51,637	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	800	$938.80	50,837	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	500	$939.96	50,337	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	300	$941.19	50,037	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	200	$943.06	49,837	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	262	$944.07	49,575	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	100	$945.90	49,475	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	100	$948.05	49,375	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	300	$949.10	49,075	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	138	$951.08	48,937	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	220	$952.58	48,717	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	280	$953.63	48,437	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-21	352	$955.63	48,085	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-21	16,012	$0.00	16,012	$30.15
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-21	8,750	$0.00	8,750	$48.00
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-21	3,650	$0.00	3,650	$142.45
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-21	2,468	$0.00	2,468	$263.34
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-21	1,416	$0.00	1,416	$300.01

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2026-12-22	No	4	M	Direct
10,512	2027-12-01	No	4	M	Direct
8,775	2028-12-01	No	4	M	Direct
7,408	2029-12-01	No	4	M	Direct
8,296	2030-05-15	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $925.11 to $926.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $926.73 to $927.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $927.93 to $928.87, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $928.98 to $929.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $930.00 to $930.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $931.00 to $931.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $932.00 to $932.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $933.00 to $933.995, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $934.00 to $934.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $935.00 to $935.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $936.07 to $936.60, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $937.14 to $937.65, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $938.35 to $939.12, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $939.76 to $940.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $940.85 to $941.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $942.96 to $943.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $944.01 to $944.16, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $945.89 to $945.90, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $949.09 to $949.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $950.96 to $951.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $952.05 to $953.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $953.17 to $954.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $955.04 to $956.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The option was granted on December 23, 2016. The Vesting Commencement Date ("VCD") was December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.