Home > Insider Trading > Filing (0001209191-20-064517)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	Services-Computer Programming, Data Processing, Etc. (7370)	271887399

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1796825	Jeffrey Blake Grayson	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2020-12-16	1,280	$939.72	21,514	No	4	F	Direct
Class A Common Stock	Disposition	2020-12-16	478	$939.72	21,036	No	4	F	Direct
Class A Common Stock	Acquisiton	2020-12-18	572	$272.35	21,608	No	4	M	Direct
Class A Common Stock	Disposition	2020-12-18	572	$949.95	21,036	No	4	S	Direct
Class A Common Stock	Acquisiton	2020-12-18	100	$272.35	21,136	No	4	M	Direct
Class A Common Stock	Disposition	2020-12-18	100	$949.95	21,036	No	4	S	Direct
Class A Common Stock	Acquisiton	2020-12-18	106	$300.01	21,142	No	4	M	Direct
Class A Common Stock	Disposition	2020-12-18	106	$949.95	21,036	No	4	S	Direct
Class A Common Stock	Disposition	2020-12-18	961	$949.95	20,075	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	F	Direct
No	4	F	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-18	572	$0.00	572	$272.35
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-18	100	$0.00	100	$272.35
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2020-12-18	106	$0.00	106	$300.01

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
23,807	2029-12-27	No	4	M	Direct
8,671	2029-12-27	No	4	M	Direct
9,259	2030-05-15	No	4	M	Direct

Footnotes

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 27, 2019.
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 27, 2019. The VCD is December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.