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Filing Details

Accession Number:: 0001213900-20-042352
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2020-12-11 20:17:57
Reporting Period:: 2020-12-09

Accepted Time:: 2020-12-11 20:17:57
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1701758	Lovesac Co	LOVE	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1259062	R Andrew Heyer	Two Landmark Square, Suite 300 Stamford CT 06901		Yes	No	Yes	No
1414551	Mistral Equity Partners, Lp	650 Fifth Avenue 10Th Floor New York NY 10019		No	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	10,736	$37.76	2,142,435	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	597	$37.76	2,141,838	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	2,906	$37.76	2,138,932	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	106,433	$38.45	2,032,499	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	5,915	$38.45	2,026,584	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	28,801	$38.45	1,997,783	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	69,407	$39.37	1,928,376	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	3,857	$39.37	1,924,519	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	18,781	$39.37	1,905,738	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	58,490	$40.20	1,847,248	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	3,250	$40.20	1,843,997	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-09	15,827	$40.20	1,828,171	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-10	81,236	$40.32	1,746,935	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-10	4,515	$40.32	1,742,420	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-10	21,982	$40.32	1,720,438	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-10	13,020	$41.12	1,707,418	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-10	724	$41.12	1,706,694	No	4	S	Indirect	See footnotes
Common Stock, $0.00001 Par Value	Disposition	2020-12-10	3,523	$41.12	1,703,171	No	4	S	Indirect	See footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $0.00001 Par Value	128,687	Direct
Common Stock, $0.00001 Par Value	33,515	Indirect	See footnote
Common Stock, $00001 Par Value	1,216,073	Direct

Footnotes

Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.
Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").
Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by the Mistral Funds on October 19, 2020.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).
By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
These shares are owned directly by Andrew S. Heyer.
These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.
These shares are owned directly by MEP, LP.