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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1393650	C John Geist	C/O The Boston Beer Company, Inc. One Design Center Place Boston MA 02210	Chief Sales Officer	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2020-10-27	1,007	$191.10	5,966	No	4	M	Direct
Class A Common	Disposition	2020-10-27	300	$1,062.25	5,666	No	4	S	Direct
Class A Common	Disposition	2020-10-27	707	$1,063.23	4,959	No	4	S	Direct
Class A Common	Disposition	2020-10-27	102	$1,063.08	4,857	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Stock Option (Right to Buy)	Disposition	2020-10-27	1,007	$0.00	1,007	$191.10

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2020-03-01	2027-12-31	No	4	M	Direct

Footnotes

The shares reported include 4,857 shares of restricted stock subject to vesting conditions.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1,062.21 to $1,062.69. The Filing Person will provide fullinformation regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant
The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination of the eligibility for vesting of these options was made by the Compensation Committee before March 1, 2020.