Filing Details

Accession Number:
0001213900-20-028466
Form Type:
4
Zero Holdings:
No
Publication Time:
2020-09-25 16:24:36
Reporting Period:
2020-09-23
Accepted Time:
2020-09-25 16:24:36
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL Household Furniture (2510) 474078206
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1771311 Lee Craig Phillips C/O Purple Innovation, Inc., 4100 N.
Chapel Ridge Rd., Suite 200
Lehi UT 84043
Chief Financial Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2020-09-23 51,310 $8.17 54,310 No 4 M Direct
Class A Common Stock Disposition 2020-09-23 51,310 $23.89 3,000 No 4 S Direct
Class A Common Stock Acquisiton 2020-09-25 48,690 $8.17 51,690 No 4 M Direct
Class A Common Stock Disposition 2020-09-25 48,690 $24.00 3,000 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (right to buy) Disposition 2020-09-23 51,310 $0.00 51,310 $8.17
Class A Common Stock Employee Stock Option (right to buy) Disposition 2020-09-25 48,690 $0.00 48,690 $8.17
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
291,983 2024-10-01 No 4 M Direct
243,293 2024-10-01 No 4 M Direct
Footnotes
  1. 25% of the options granted vested and became exercisable on March 16, 2020. The remaining 75% of the options are vesting and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years.