Filing Details

Accession Number:
0001209191-20-049233
Form Type:
4
Zero Holdings:
No
Publication Time:
2020-09-02 18:02:58
Reporting Period:
2020-09-01
Accepted Time:
2020-09-02 18:02:58
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD Services-Computer Programming, Data Processing, Etc. (7370) 271887399
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1796825 Jeffrey Blake Grayson C/O The Trade Desk, Inc.
42 North Chestnut Street
Ventura CA 93001
Chief Financial Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2020-09-01 53 $272.35 23,135 No 4 M Direct
Class A Common Stock Disposition 2020-09-01 53 $500.00 23,082 No 4 S Direct
Class A Common Stock Acquisiton 2020-09-01 56 $300.01 23,138 No 4 M Direct
Class A Common Stock Disposition 2020-09-01 56 $500.00 23,082 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2020-09-01 53 $0.00 53 $272.35
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2020-09-01 56 $0.00 56 $300.01
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
9,006 2029-12-27 No 4 M Direct
9,616 2030-05-15 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  2. The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") is December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  3. The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.