Filing Details

Accession Number:
0001209191-11-020187
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-03-30 19:06:19
Reporting Period:
2011-03-28
Filing Date:
2011-03-30
Accepted Time:
2011-03-30 19:06:19
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
724606 Panera Bread Co PNRA Retail-Eating Places (5812) 042723701
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1244658 J Michael Kupstas 3630 South Geyer Road
Suite 100
St. Louis MO 63127
Svp, Chief Franchise Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2011-03-28 333 $122.12 15,267 No 4 F Direct
Class A Common Stock Disposition 2011-03-29 451 $120.11 14,816 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 F Direct
No 4 S Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Class A Common Stock 8,575 Indirect By revocable trust
Footnotes
  1. Includes 34 shares acquired under the Panera Bread Company Employee Stock Purchase Plan.
  2. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 1, 2010.